aLEAN
fashion brand identity Design
THE ROJECT
Alean is a personal inspired fashion brand that claims power and superiority in the fashion industry to empower mature men and women express their lifestyle and personality boldly
The goal was to build a visual identity that accelerates personality, confidence and superiority about self living targeting mature individuals that look the same direction as well as ones struggling with self judgement that keep them from being happy and confident about their reality.
Alean promises to help their clients gain emotional freedom that comes with confidence and personality with a calm and non-conflict behavior beyond just beautiful styles and different fashions like any other fashion brand would do.
Unrebukable, I took deep plumb purple on a darker shade to connect with mature and sophisticated audience with a deep plumb tone to reflect power and superiority associated with Alean and their audience while the soft earth tone and pure white maintain the brand’s calm and non-conflict culture.
Sharp and contrasted serif font I used to convey difference, modern feel ideal for the beauty seeking folks while the hand-written style empowers personality, confidence and authenticity. And finally simple san serif font that appears easy to approach beneficial for bulk text content.
As Alean admits a superior environment that move their clients towards power and confidence over their personality, I used diagonal lines on the left and small triangle on the bottom left together with a big diagonal line on the right which all sum up to a powerful and superior triangular logo that reflects Alean’s position and their audience behavior.
THE ROJECT
Alean is a personal inspired fashion brand that claims power and superiority in the fashion industry to empower mature men and women express their lifestyle and personality boldly
The goal was to build a visual identity that accelerates personality, confidence and superiority about self living targeting mature individuals that look the same direction as well as ones struggling with self judgement that keep them from being happy and confident about their reality.
Alean promises to help their clients gain emotional freedom that comes with confidence and personality with a calm and non-conflict behavior beyond just beautiful styles and different fashions like any other fashion brand would do.
Unrebukable, I took deep plumb purple on a darker shade to connect with mature and sophisticated audience with a deep plumb tone to reflect power and superiority associated with Alean and their audience while the soft earth tone and pure white maintain the brand’s calm and non-conflict culture.
Sharp and contrasted serif font I used to convey difference, modern feel ideal for the beauty seeking folks while the hand-written style empowers personality, confidence and authenticity. And finally simple san serif font that appears easy to approach beneficial for bulk text content.
As Alean admits a superior environment that move their clients towards power and confidence over their personality, I used diagonal lines on the left and small triangle on the bottom left together with a big diagonal line on the right which all sum up to a powerful and superior triangular logo that reflects Alean’s position and their audience behavior.
