fitness rock
Fitness Brand Identity Design
Concept Brand
Fitness Rock being a powerful penetrator in the fitness space, looks to empower young youths and middle-aged men reach their desired body growth and energy levels faster without burnout.
Mainly intended for:
-
Strongly passionate individuals:
Those who have developed a strong desire for fitness with clear fitness goals.
-
Health-Conscious people
Individuals wo have come to notice the need to invest in their healthy living, but missing proper fitness and nutrition routines.
-
Fitness burnouts
People who have got physically and mentally exhausted from trying different fitness advise but can't achieve any better by themselves.
Color palette
Logo crafted from a combination of concepts that reflect: Strength, Persistency, Transformation which sum up to iconic and memorable ‘FR’ for Fitness Rock
A vibrant and cheerful lemon green that reflects freshness, energy renewal; which is ideal for Fitness Rock’s target market position and behavior.
A bold-structured and stable looking font; that empowers confidence, persistence and stability.
CONCEPT BRAND
Fitness Rock being a powerful penetrator in the fitness space, looks to empower young youths and middle-aged men reach their desired body growth and energy levels faster without burnout.
Mainly intended for:
-
Strongly passionate individuals:
Those who have developed a strong desire for fitness with clear fitness goals.
-
Health-Conscious people
Individuals wo have come to notice the need to invest in their healthy living, but missing proper fitness and nutrition routines.
-
Fitness burnouts
People who have got physically and mentally exhausted from trying different fitness advise but can't achieve any better by themselves.
Logo crafted from a combination of concepts that reflect:
Strength, Persistency, Transformation which sum up to iconic and memorable ‘FR’ for Fitness Rock
Color palette
A vibrant and cheerful lemon green that reflects freshness, energy renewal; which is ideal for Fitness Rock’s target market position and behavior.
A bold-structured and stable looking font; that empowers confidence, persistence and stability.
